Valentina Ferragni

Gutteridge

Project Detail

Valentina Ferragni

Who?

Who...

What?

What...

When ?

Date...

Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Valentina Ferragni is a worldwide known Italian blogger, owner and creative director of the brand (Valentina Ferragni Studio Jewels) A never-ending evolution of design and production all Made in Italy, with the traditional craftsmanship of expert goldsmiths.

Highest quality of products such as 925 silver and 24K gold or platinum plating.

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.