FATHERS

Projects Detail

FATHERS

Who?

Who...

What?

What...

When ?

Date...

Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

FATHERS was born from a concept: Time does not exist; we exist in time.

The concept then merged with the ancient art of watchmaking, the love of one’s children, and the fact that the watch is statistically the most passed down object generation to generation.

Watches conceived in Italy and assembled in Switzerland. Each watch is a result of study and research for the highest quality of materials. and components assembled by skilled craftsmen. Watches are build with durability in mind.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum non turpis a diam efficitur mollis vel vitae odio. Donec leo enim, malesuada sit amet iaculis in, vehicula vehicula erat. Fusce gravida augue sed rhoncus iaculis. Nunc eros lacus, lobortis vitae congue eu, euismod vitae erat. Ut commodo eleifend tortor, et ultrices elit lobortis vitae. In interdum metus orci, quis iaculis nunc vestibulum eget. Quisque augue augue, aliquam quis nulla vel, consectetur placerat turpis.

What We Did ?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum non turpis a diam efficitur mollis vel vitae odio. Donec leo enim, malesuada sit amet iaculis in, vehicula vehicula erat. Fusce gravida augue sed rhoncus iaculis. Nunc eros lacus, lobortis vitae congue eu, euismod vitae erat. Ut commodo eleifend tortor, et ultrices elit lobortis vitae. In interdum metus orci, quis iaculis nunc vestibulum eget. Quisque augue augue, aliquam quis nulla vel, consectetur placerat turpis.

Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.